Business  Planning  Program

A step by step process to help guide cross-cultural entrepreneurs through the essential steps of
business research, planning and testing.

The  26  Steps

Introductory Steps (1-4)

• Getting to know each other
• Purpose and Motivation
• Commitment
• Business Idea Generation

Business Concept Steps (5-13)

• Developing the Business Concept
  
• Testing the Business Concept
  
• The Ideal Client / Customer Development
  
• Industry Analysis
  
• The Competition
• Market Entry
• Core Marketing Message
• The Founding Team
• Catalyzing Holistic Transformation

Financial Steps (14-19)

• Start-up Expenses
• Monthly Expenses
• Start-up Capital Needs
• Pricing
• Breakeven Point
• Financial Projections

Final Steps (20-26)

• The Business Structure
• Business Ownership
• The Local Context
• Product, Customer & Profit Explorations (Validated Learning: Build, Measure, & Learn)
  
• Writing Your Business Plan
• Creating a Pitch Deck

Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty.